Wednesday 12 November 2008

plan for essay

COSMO MAGAZINE





M

Light on toned body almost exposing parts of her breasts, is glamorous and sexy dress to go along with Strong happy pose giving off vibe that she is both independent and in control of what she is doing yet still sexy while being this. Positioning on the front cover gives her centre stage and all attention lavished on her as the magazine attempts to grab its audience and mantain that interest, also the way she is looking down on the reader suggest the intention of power the creators are trying to give off . She is centre of the male gaze by the clothes and expressions that connotes loves, happiness and above all glamorous and stylish

I


Cosmopolitan have wides ranges of similar style magazines which would include the same codes, conventions and features including colour, glamour and gossip. They want to embrace this sense of cultural identify amongst their brands by hiring someone like beyonce who gives them an image of what their Target audience aspire to be, these features of what they aspire to be match the institutions characteristics for being stylish sophistaced and sexy.

G

Female gossip, advice, and fashion magazine that helps its target audience personally rather than professionally in some areas like questionnaires and question and answer sessions, the magazines layout suggests these by their laid back informal narrative

R


Representing young, nice looking and above all successful females that have already established themselves in their particular industry.

A


Primary audience would be young girls aspiring to be like beyonce and go into the music or fashion industry and eventually become successful, their is also a possibly a secondary audience of middle aged woman wanting to remain youthful or need help finding ways to please their men as the cover displays different individual helping articles for women. The class ranges from A to C2 with the only difference between the classes being the confidence each women has about buying and taking notes from the magazine.

I

Two ideologies can be give off when viewing the Cosmo magazine , one is the constant reminder of the male gaze and the barrage of in your face sex sells that is one way of looking at it to active readers, passive however could see it as a mag that helps you better yourself and become more sexually confident

N

Lots of informal writing and headlines that are mind grabbers but don't talk about important things.





HEAT MAGAZINE








M

Like Cosmo this magazine is informal and only after celebrities stories to attract their audience, on their front cover they display 3 big Hollywood females that are positioned in the centre a with smiles on their faces suggesting the aura of power and success that they have gained. They use these 3 to pull in target audiences who are interested in hairstyle and make up and use them as role models for what the target audience should aspire to be due to thier fame and popularity By using 3 big female stars it sends out a message of "I've made it and if you be like me you can make it too" . In addition they show 3 exclusives within the media industry to draw attention n to perhaps a secondary source who aren't into their main subject of hairstyling , by giving them sneak previews of whats inside it draws the readers into it making them want to purchase it and read on.



I

This in similarity to Cosmo is a very strongly based feminine magazine as it has aspects that females like and can relate to such as body parts something which women tend to dwell and make a bigger deal of and gossip. This relates to Shep and the historical and social concept that women care much more about their appearance then males do.



G

This genre is celeb culture dominated and female biased as well with the lack of males on the cover. Hugh grant gets a section in the corner while the man behind little Moe from Easterners is only in the background of the centre staged actress.



R

Represents celebrities as glossy friendly and role models this is why they have been all put on the magazine with smiling poses giving off happy and cheerful impressions



A

The audience for this magazine will probably be teenagers of 14 to young women aged 26/27 who want to know about fashion and the latest happenings in the celeb world as they might want to be in that industry one day. Their class will be from B, C1, C2 to D, some Bs will still be interested in what is happening despite them being see as generally smarter than the classes below.



I

The values and ideologies posed by the magazine our that celeb culture is important to young girls in trying to shape them up into being young women, with the female celebs being the role models to lead the way for them



N

Even more informal then Cosmo as they attempt to dumb down their narrative to try and reach out to lower class audiences



Plans key points

Laura Mulvey- male gaze

Historical/ soocial from shep- woman not always represented like they are in todays industry

Both- sending out less important messages to society and have captalist ideoliges








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