Magazine cover analysis

When talking about the representation of women I am going to be using the examples of the two respective magazines OK and VOGUE talking about their similarities , differences , values and ideologies.
Contrasting styles

Neither magazine will claim to have a niche market amongst their audiences because of the interests and contexts they are portraying to their target readers through the women they have used for promoting their respective magazines. Both have famous women who have been in the media limelight for more than enough time to class them as famous or celebrities, on the one hand their is Britney spears who had a career as a pop star but fell from grace and ever since then the media has been exploiting every bad aspect of her life, while on the other side their is Kera knightly is a successful movie actress who has maintained her success by revelling in the public eye and media coverage.

OK uses Britney spears in a bikini on a holiday beach to attract an audience who are interested in celebrities and are deemed mostly a social lower class in contrast to magazine vogue who specify in giving their audience a more classier feel about fashion.

Looking at the two magazine covers you can tell by the two women’s characteristics why the magazine have chosen them to headline them, by reducing Britney spears to half nakedness demeans her as it suggests it is her body and looks that sell and not her brains that attract readers, however with vogue they get a stylish smart and independent actress to cover the front of their magazine with only a slight hint of nudity but this is to make the dress sexy yet smart. She is being treated as a role model to professional women who don’t want to have to do anything degrading to get into top industries.

In addition the layout of the magazines are very different as vogue adopts a more stylish and formal approach to go along with the matching characteristics of kera knightly and OK go for a more celeb styled, colourful and entertaining look. Vogue saw net profit by revenue rise 6.8 per approximately $1.4 billion and OK magazine sells a million copies a week, making profit on certain issues.

They both do so on portraying celebrities like these and so their choices of them seem justified because they attract their audiences successfully , one does it through exposure of women’s bodies while the other does it on their personality features.