M- The opening to the sitcom is filled with binary oppostions that set the poor and rich worlds apart. The 3 characters come from different parts of the usa with the two black brothers coming from a disadvantaged niehbourhood yet being poor is what brings the young civilians living thier together represented by the image of all the kids playing basketball with eachother. This also representes the idea childhood and youth in compasrion to all the big coaporations and buzy towns and cities with them playing with not much care or pressure on thier shoulders. The directors also want to create to feeling of the strong brother bond between the two young characters, this is symbolised by the older brother lifting his younger brother up to score a point suggesting the teamwork between them has helped eachother through past struggles.
After you get a glimpse of the poor side of town the adopting well off white father picks them up in his limo symbolising his riches and takes them to his house, as they look out the window they see all the aspects of the rich busy side of town creating a binary oppostion that paints a picture for what life is like for the average young black child and a white man in the 1970s
I- The NBC Televison network is available in an estimated 112 million households, or 98.6% of the Usa. NBC has 10 owned-and-operated stations and nearly 200 affiliates in the United States and its territories. It is a huge organisation in america and broadcasts a lot of sitcoms, because it is thier for american people to serve as thier entertainment they have to becareful they dont show content that could offend viewers but also content that is realistic and beilivable. This is a storyline that wouldnt be seen as the norm in america at the time and therefore probably why it was such a hit was because it offered something different to the american public
G- The genre of this is sitcom short for situation comedy, although the fact that its a sitcom isnt made clear by its opening the situation part of it is built up as the opening tells the storyline of the adoption. This is shown when the father gets out of the limo and waves to the children excitedly to come to him,this sets him up has the leading adult figure in the programme and therefore creates the situation of him and his two adpoted sons.
R- The majoirty of representation is on the black youth living in the deprived parts of america and what thier struggles were before they were adopted, there is also representation of how well off familes live daily and what thier attitudes are towards poorer people
A- The auidnece for the programme probably varies not just between age but also for survailaence purposes some young children aswell as teenagers may watch it for a sense of personal identification for before and after the characters adoption while others such as middle aged men and women may watch it for survailience as they may not live in either sort of world and may want to get an insight into what life is like for the people in those parts of the country.
I- An ideoligy that different strokes is promoting could be that everybody is equal no matter where you come from or how much money you have. This is also built in the captilistic view that thier is an order in society where the rich remain rich and the poor remain poor.
N- There are clues given about what the narrative is going to be for instance when they are showin different parts of the city compared to the rough part of town the boys are from. In addition thier facial expressions also display the types of roles they are going to play towards the narrative as they are smiley happy and excieted to be given an opportunity they proabably fought they would never get, but being brothers growing up in povety they are bound to get into trouble.
M- The setting for the scene is a house which becomes destryoed after the boy is finished with it. Everyday aspects of the house such as the frigde, mirror and wardrobe are all mistreated by the drunk character who strolls around damaning items like it is a normal thing when in actuallity he is in a drunken state. There are a number of close up shots to his notorious actions for instance when he is pulling his earing out or smashing his head on his bedroom mirror, this is done to empashsise the state he is in when under the influence of alcohol. As this doesnt confind to what is seen as the norm behavoiur and does conform to what is seen as bevhour when drunk the camera postining becomes closer when the character seems to physcially harm himself to hit the message home harder to the taret audience that are watching that this is not what they want to be doing to themselves. Their is a mixture of high key lighting and low key lighting on the character which could of been used to represent two sides to him when drunk one being the dark side to him which would be connotated by lazyness, mood swings and viscousness and then the more adventorous, adrenline fuelled fun loving side.
I- The instituion presenting this is the home office which will mean more time and effort would have been put on it as they have the reputation for being carers for the british public. It is thier duty to serve to public and so thier goal is not make a profit out of this like a buisness would try to do but instead to warn teenagers of the dangers they can do to themselves and others if drunk. The typical "night out" for a teenager would constiutute as them finshing the night drunk and unable to control thier actions this is reflected in the advert with the character giving no physical signs that he is in control of himself by doing things that would be bconsidred anti norm.
G- The genre of the advert will come under "raising awareness" when the sole purpose of the advert is to warn the target audience off something by giving them a example of reality of the situation happening to someone in hope that the target audiences heeds the message. Normally when adverts like this are shown producers show two sides of the story and relys on the audience being smart in deciding what is morally the right thing to do, however some adverts like this only show the bad side to binge drinking and not all the glamour of the adreline on the dance floor that teenagers are tempted to discover. It seems they dont want to offer inexperience teenagers the chance the see the exciting side of boozing by only showing the harmful effects on it.
R- The stereotypical teenager is being represented in this and specficily middle class white teenagers that are conforming to the history and culture of binge drinking from generations before. It is seen as a major problem amonsgt teenagers who cannot fight the temptation of "just one more drink" which ultimetely leads to them ending up in the state that the sole character ends up in. The role the chracter plays is the supposed "average teenager" if the moral panic created by the media is to be beilieved.
A- The audience is spilt into two sets with one being teenagers from about 14- 19 and parents with chirlden that age. It is being targeted at parents to show what teenagers can turn into after theyve had a few drinks and the danger they could pose to both themselves and other when under the infuence of booze. It is shown as a "reality check" to parents to make sure they warn thier chirlden to avoid being put in the same postion as the character plays. Teenagers themselves are the other set of audiences targeted and they two are split into to types, the first type being the teenagers who have yet to expeirence it and are intrested in finding out what is like to be so drunk because it is glamourised by mates so much. The other style of teenagers are the very expeirenced ones at binge drinking and the advert will be directly aimed at them as motivtation to curb thier exterme lifestyle before they get themsleves hurt or into trouble.
I- The message it tries to promote is the senile world teenagers face when binge drinking to a level not permitted at thier age, it warns about them loosing respect of thier peers, family, and the people who watch them make fools of themselves. Also that the drinking will physically harm them as it puts them in a psotion where they cannot look after themselves as they are in such a state.
N- The narrative of the advert is based on the "typical" story of what happens after a teenager gets home but the timings are reversed so the situation is happening at the beginning of the night when he is getting ready to go out as opposed to the end. When carrying out his actions one after each other in chronological order it symbolises each step he takes to becoming closer to getting to his bed but in opposite fashion getting to the front door that opens to the outside world which represents him becoming drunk
M- This music video represents all the materialstc things that are associated with a mans fantasy world such as fast cars money and women. It shows rap stars Fat joe and Lil Wayne rapping about what they have which is what the average man supposedly wishes for. Around them to create this illusion of paradise are women dancing over nice cars to symbolise the powerful postion the rappers are in as the apprently "own them"
Thier are aspects of the mise en scene that suggest the parchracal dominance in the video such as the materialsitcs possesions dispayed being mythically predomintly male associated such as cars,chains and desginger trainers rienfocing male dominance. At different stages of the video different sets of key lighting are used , at the beginning lil wayne and fat joe are together with brightlight in the background shining on them and thier money thus empahsising thier position within the narrative and what they are rapping about.
I- The video was produced by robot films which is owned by Nick Acacio which is known for producing hip hop videos like this in the past, thier values and attitudes towards women in the industry reflects the music and the message they are getting across through the video.
G- The genre of this is a typical hip hop video and has lots of codes and conventions that suggest this is the case such as the camera effects and close up shots on the oiled up aspects of the womens bodies, the promicsous impressions they give of through thier facial expressions make it obvious that these factors all play a part in audience pleasure which are the general accpetance of what Hip Hop is all about.
R- The low angle shots showing the men in powerful postions connotates dominance of them over the women, masculine urban rappers are being represented as powerful, dominant and in control whereas the women in the shots are represented as mentally weak to the temptation when money is thrown at them, "easy" to get ahold of and and willing to use their sexulailty to exploit weakness in males. It only seems like the females have been put in thier with no other purpose than to be an object of pleasure and desire for the man who is flashing the cash as a symbol that he is the hardworker making the money. The representation of the females shown could have a negative effect on the female teenage public who view the content and are easily maniplulated into thinking that is the way they should be.A-The Women shown being degraded to objects lower than the men by dancing around for money is being glamourised to the extent that brainwashed the target auidenece that was is happening is right and this is what they should aspire to be. The target audience are young urban teenagers who are into hip and idolise rappers as thier hereos. Majoritly black and social class falls into c1 c2 D and E, these are seen as easy targets by record labels to brainwash values and morals into because they are so sidtracked into becoming the next big thing in the music industry they beilieve that what ever the rappers do or say is right including thier attitudes towards women and the rock and roll dangerous lifestyle they live
I- The ideoligy the video promotes is that women are seen as objects and lower in society than men and the fact that this is being portrayed as a good thing or the norm by the rappers suggests they are happy to make sex sell even if it means sacrificing positive representations of females that are close to them such as mothers, daugters or wives.
N- The narrative of the music video doesnt evolve in anyway it just reapreadly reinstates the message it is trying to put out with the constant image of men with sunglasses throwing money around and on the dancing females like it is nothing to them.
